Glossary / AI visibility
AI visibility
How often AI assistants mention or recommend your brand when people ask questions you want to be the answer to.
Measured by asking the same set of buyer questions to assistants such as ChatGPT, Claude, Gemini and Perplexity on a schedule, then counting how often your brand appears, in what position, and who appears instead.
Why it matters. More buyers now start research by asking an assistant, so being absent from the answer can mean never being considered.
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General information, not legal advice. Rules and dates change, so check the source before relying on them.